Private Speech or
& Public Speaking
Your Voice -
A Seminar for Women
It is important in your organization to have consistent core messages
that define who you are, what you stand for, and what you do that benefits people.
It is important to declare your vision in a way that is clear and memorable. It
is important that you convey what really matters.
In Message Development
Strategy, we work with you in small teams to analyze the potentially controversial
issues of your company. We teach you to analyze the message environmentwhat's
being said about you and your industry. We teach you to look at where you want
to position yourself your company. We identify the audience that you want
Your Audience to Win Their Support|
Then, together as a team, we build the messages that your company
wants to convey to target the audience you want to reach and whose support you
want to win!
From there, you will learn how to develop the 10,15,
and 30 second messagemessages you will use in presentations, TV and radio
interviews, and interviews with print journalists. You will have a clear direction
as to what is important to convey.
Next, we take a look and see how
your messages go to work for you. You will role-play and have several practice
opportunities on-camera in an interview TV simulation. We will videotape you with
playback and constructive critique and with personal coaching until the "fit is
to teach you to create messages
that go to the heart of the matter.
Maximum personal coaching, multiple videotaping with
constructive critique, group exercises, discussions, and brainstorming. You will
receive a videotape of your on-camera work for review, support materials, and
CTC can design this on-site workshop just for you, to meet your time frame and
class size. We will train your group together, focusing on your company's communication
For more information, or to schedule Message
Development Strategy, contact